Month: March 2017

My mind is becoming scrambled. Too much information all on top of one another makes these last few lessons and assignments hard to absorb. I appreciate having had this opportunity to learn how to create an online business. I will use much of what I have learned in several different endeavors.

For this week we continued with making SEO rankings better. The use of backlinks has been stressed as a great way to build up one’s rank. I have been encouraged to devise a plan to accomplish this task. So for me the best plan is to become active in online communities relating to writing. This, of course, makes sense. And I enjoy chatting with other writers, but so far some of the sites I have tried have not been as chatty as one would hope. I will continue my efforts as I have had experience with meeting fine writers in the past, so I do know it is possible.

I have changed my AdWord Advertisement from one about contests to one referencing  my Beta Reading Services. After looking back through Google Analytics and Adwords I saw that the only conversion I achieved was from the trial ad I ran based on Beta Reading. So the hope is that it will result in more.

I am in the process of adding captions to pictures on my site as well as creating backlinks from other sites. I still need to make that Facebook page I keep referring to. I think I will go do that now.

The hands on learning has been great and as I continue to muddle through these optimization steps I am confident that I will retain more of the lessons than I think I am taking in.

SEO ….What is it and why should we care? That has been my focus this past week.

Optimization

By creating awareness I can then share links to my website. Through networking with like minded souls  I can also convince some of them to share my link with their friends and on their sites. I of course would do the same for them.

These are getting harder to write as the assignments get harder. For me, the SEO optimization is hard.  I already think my page looks nice, so how can I see my own errors? It is the same with writing a story. I can read it over several times and not see anything to fix. Then I take it to my reading group and get my printed story back with marks all over it. In order to REALLY find ways to optimize means another set of eyes ar several sets need to take a look.

In our discussion group concerning the landing page for a running shoe provider it was very apparent that several viewers noticed many different things than I and others did. But the key things I can still look for is to assure that my ad and the landing page it links to mesh. That they both refer to the same thing. The keywords in the ad need to be written directly in the copy of the page or as a header.

Good tips were found here https://moz.com/blog/6-essential-ppc-landing-page-optimizations — essentially the six steps that usually work are:

1) Pre-Populate Cursor – A form a great way to  increase conversion rate, is to pre-populate the cursor into the first field.

2) Eye Contact –  have your subjects look in the directions of your call to action.

3) Testimonials –  Include testimonials somewhere on your landing page.

4) Point of Action Assurances –  Put trust icons (like McAfee) next to your submit buttons more people will click on them, these logos will in fact reinforce trust and increase conversion rates.

5) Match Headline with Intent – Work towards getting a Google AdWords quality score,including keyword relevance and ad copy – you should always make sure you’re getting the most from the headline of your landing page. Specifically, once visitors get to your landing pages, you should make sure you remind them that the site they’ve landing on is in fact exactly what they a) searched for and b) clicked on in your ad.

6) Drive a Single Call-to-Action – One of the most common mistakes we see is people trying to do too much with their landing pages. Focus on driving a single action.

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For my page I decided to simplify by removing the game page, but I added a page for Intangience Magazine. Currently my focus is getting the first issue of the magazine published by the first week of April. Then, of course, I want buyers to be able to easily find it. So I will create ads for the landing page. But I will also make a noticeable ad on the homepage directing potential customers towards taking a look. A call to action on the magazine page will invite making a purchase as well as signing up for a newsletter.

I will look into having an ad with someone looking toward the button I want them to click. That should be fun. So this week’s learning was hard but still quite useful. I will work hard to make improvements.

Quote for the week: Math Sucks!

Learning how to use Google AdWords could be an entire class unto itself.  It has its own vocabulary that a person needs to learn. Some are a little more self-explanatory than others, but still a person needs to know what to do with them as well. There are words like, Campaign, Group and Keywords. And then there is Ads, Impressions and Clicks. Eventually those all become clear as a person creates their ad campaigns and divides them into groups.

But THEN we learn about conversions. Now getting the math formula down for a conversion’s ROI (return on investment) was tough on my little brain. Essentially it is this:

(Sales – Production Costs + AdWords Cost) / Production cost + AdWords Cost

I did not understand that at first and so my calculations came off wrong. But now I got it. But don’t understand it . . .

I have made one sale of $30 and my ad cost has thus far been $18.60 soooo

(30 – 18.60)/ 18.60 = .61

That means 61% return on my investment ? ? ?

Which is calculated correctly. But it seems to me I really just made 30 – 18.6. And if I continue to have sales at the same rate (I happen to have gotten 30 clicks on this group ad) I would count Goggle AdWords as a near success, but I am losing money. I would want to make adjustments to my campaigns to increase clicks and get more conversions by making my landing page more appealing. Another option would of course be to raise my rates to be in line with other editors so in that case a sale would be $100- $150. But my goal is to help those with less financial options available.

For this class I am taking I have put in $100 so at this rate of conversion I can hope to get five sales  — 150 – 100 = 50.00  Not good at all.

From the info page in Google it says – “If your business generates leads, the cost of goods sold is just your advertising costs, and your revenue is the amount you make on a typical lead. For example, if you typically make 1 sale for every 10 leads, and your typical sale is $20, then each lead generates $2 in revenue on average. The amount it costs you to get a lead is known as cost per acquisition.”

I have to conclude that Facebook may be a better option for getting leads. Nevertheless it has been quite the education learning how to use these tools.