This week is tough. We are to get our adwords account set up. It is very sad to me that the class curriculum asks us to get our website and host found so far back and now we finally are asked to set up the adwords, but the free adwords we were offered for signing up with the host is now expired. They need to update the curriculum to either tell students to NOT activate their account yet…or to teach the adwords creation first so that students can take advantage of the $100 worth of free campaigns. *sigh*
But of course when one spends $25 they can still get $100 worth of advertising. So I had some difficulty getting my campaign to work but it is finally ready to go. So I will activate it soon.
We also discussed the importance of choosing the best words for advertising one’s site or page. It is important to be general enough to not exclude potential customers who may think you offer only one item. But at the same time not so general that people get frustrated when, for example someone is trying to find paint brushes and not hair brushes. Also we now have digital brushes for photoshop and other digital drawing programs. . . so clarity is important.
Borrowing from my other business class where we read about mastery…we learned that instruction is good but it is practice which makes the master. So here I go off to practice ad campaigns..and when success happens I will keep on practicing and never give up.