I really value the lessons I have learned so far in this class. There are people all across the internet charging big bucks to take their course to learn this stuff. But it is hard to know who to trust and whether what they want to teach will be sound and ethical. So I am grateful to have this class offered.
This week we have been working on our AdWord campaigns and linking analytics to our pages and our AdWords. It has been interesting to see where and perhaps some of the whys for failing to pull in customers.
But I have made a few tweaks to my keywords and raised my click rate…the amount I pay per click. The last two days or so my average number of visitors has remained above 10 …..hey it’s a start. I now need to keep people on my page since the average American stays for only 18 seconds. My bounce rate is 75% so enticing my viewers to look at my other pages needs to be considered as well.
Using this tool makes a person want to improve and I can see it even becoming something like a video game challenge to work towards raising the total number of visits until one actually makes a sale. It is certainly something that can capture a techy at heart’s attention.
Based on my quote above by Steve Krug it is apparent I need to be less subtle and move in a little closer, without being in your face.